When purchasing a new practice, whether it’s from another dental professional or you’re starting from scratch, the possibilities are truly endless. Working from a clean slate means that you have an opportunity to connect and engage with a new community, both in-practice and online. When starting off, it’s important to establish yourself as the practice you want potential patients to see you as – welcoming, knowledgable, exciting and fun. This is where your online marketing strategy comes into play, and where traditional referral and word-of-mouth advertising just won’t cut it. Don’t just hit the ground running – hit the ground in an all-out, gut-busting sprint that puts you eons above your competition.