“Cosmetic surgery and plastic surgery have become two most in-demand surgical procedures. Thousands of people around the world select either one of two to upgrade their physical characteristics. On other hand, competition among practitioners has increased to the next level. The traditional marketing practices are falling short in front of modern world demands. Today, to put your plastic surgery practice in front of prospective patients you need a rock-solid Plastic Surgeon Marketing agency.” – Sandie Cox, cosmetic procedure blogger.
Cosmetic Surgery Leads
If you are looking for an answer to one vital question that plays a key role in marketing strategy then read on. No, this guide won’t automatically bring your leads to your doorstep on its own, but here you can learn how to do it. Keep reading and find out actionable tips to sharpen your cosmetic surgery business plan.
List of tips/topics covered here: –
- Brand Website
- Landing Page
- Social Media Marketing
- Email Marketing
- Online/Offline Advertising
There are a variety of factors that govern success and failure of a strategy. One strategy can be good for one brand but might not work at all for another brand. Will prospective patients choose your practice? Yes! They will if you are reaching out to them consistently and implement a marketing plan without making mistakes. Using a well-integrated approach, you can easily increase the volume of your social connection, credibility, and stay in front of competition. As a good medical practitioner, you owe this one to yourself.
Let’s discuss a few points…
It’s all about you as a plastic/cosmetic surgeon and practitioner. Today it’s essential more than ever to place your brand in the correct market. Branding gives you an instant recognition and reputation. Keeping your brand details specific can help prospective patients to gain better awareness of it. One primary key to branding is ‘Brand Message’. Effective messaging can appeal to your prospects emotionally. It is critical to have a balanced message. While making a brand message avoid using ‘negative words’, such as bad, terror, exploit, etc. And, also never make a promise you cannot keep up. It’s better to have prospective patients with realistic expectations instead of imaginary ones. Use an assertive tone and conversational language.
Language is just one aspect of branding. Another key is brand visuals which create branding impressions. Again, your goal should be to make it more relatable. Impressive brand visuals grab prospective patients’ attention and encourage them to seek better options only. Traditionally, cosmetic/plastic surgery was only for celebrities. The trend today is different; now anyone can take advantage of it. In order to generate cosmetic surgery leads you to need impressive brand visuals.
This is your biggest marketing asset. For your prospective patients, your website is similar to a storefront. Cosmetic surgery business is different. Prospective clients do not casually drop by to an office/website and browse options like the way they shop for clothes. Prospective clients often research online and will they stay on your website? Well, that depends on a variety of factors, such as website loading speed, first impression, etc.
Currently, it is essential to have a responsive website. Different visitors prefer online websites to collect information and do research. By having an online website, you can easily capture the interest of prospective customers. Also, a website is useful when it comes to educating patients about their options. Prospect patients looking for medical information about surgical and non-surgical procedures can get it using your website. Needless to mention, a better-designed website and responsive layout are necessary.
- Website Design: It takes around 3 seconds to judge a website by its design. Your websites need to be optimized to capture patient attention. A cosmetic surgery marketing agency can help you drive traffic to your website. You will need a proper SEO (search engine optimization) team to make sure that your website stays on top of SERPS (Google ranking). Remember, only a very small number of individuals checkout a second page of Google. The more your website is optimized and enhanced, it will take less time to load and you can gain more prospective customers.
- Website Content: Depending on your content marketing strategy, you can allow prospective patients to research a full range of services and prices. Or, you can use gated content and show what is only required. Millions of surgeons often make mistake of choosing ungated content and display everything on one page. It is highly recommended to avoid extremely long web-pages.
Your cosmetic surgery business needs a strong, up-to-date responsive website. It should be built of high-quality visual and content. Using rock-solid backend code and good SEO can help you double or triple your traffic. You can also use social media to make your brand more interactive.