Growth Accelerators: Your Extended Guide to Modern Plastic Surgery Marketing
Plastic surgery marketing refers to strategies and practices which help to attract new patients. Effective marketing and advertising plan can increase awareness around plastic surgery treatments. Since traditional practices in cosmetic surgery marketing have involved and now it is completely online 100% based on internet marketing. Today plastic surgery or cosmetic surgery is popular among gen-Z and individuals who are looking to enhance their looks. And, others with cosmetic issues.
On other hand, there are millions of prospective patients who are increasingly becoming concerned about quality of treatment and services offered by surgeons. They ultimately choose plastic surgeons who are trustworthy and with online reputation. Each and every prospective patient does online research before considering moving forward with any particular surgeon practice. It is important to have an elective plastic surgery marketing plan in place so that you can capture a wider audience base as well as help them to get to the plastic surgeon for further consultation.
PLASTIC SURGERY MARKETING- A NEW LOOK
Today during Global pandemic situations, the plastic surgery market for surgeons has completely changed. On the other hand, marketing for plastic surgery is taking a new shape. To begin with, we must reflect on key factors that help in directing the efforts both online and offline. Here is a basic list of factors that help online and offline marketing efforts: –
1. Unique Website
2. Beautiful landing page
3. Info-Interactive Blogs
4. Social media networking
5. Email marketing
6. Online and offline marketing
8. Patient testimonials
9. Positive reviews
10. Other sponsor events.
11. Patient Loyalty programs
12. Budget plans
Pro-Tip: Each item from the list is essential for successful elective plastic surgery marketing for the now!
MARKETING STRATEGY FOR PLASTIC SURGERY – A DEEP DIVE
Currently, crafting a marketing strategy plan is essential as it gives a plastic surgeon a direction to lead. Otherwise, it is easy in today’s digital era to get confused and lost direction without a proper strategy. Therefore, making marketing strategy for plastic surgery needs solid attention and focus. And its goals must be clear. Today individuals from all around the world believe and research online for the visible presence and brand authority before making their decisions. So, this guide will spotlight some of the smart marketing strategies, which would be focused to promote plastic surgery medical practice.
TWO-STEP BRANDING PROCESS FOR YOUR PLASTIC SURGERY PRACTICE
If you want to be recognized by millions of people around the world. It is essential to establish your brand in an overall good foundation. It is also important that your message should be clear and in crisp to be understood by thousands of people around the world. So that they consider choosing your plastic surgery practice over your competition. In the upcoming future. Few changes are expected to be in plastic surgery market. For a start, it is it will be essential to properly have a clear brand. And modern brand image. It is an important step as your plastic surgery practice will be recognized by your brand image. Second is plastic surgery brand message.
Next, your message should be very appealing to potential patients. It should trigger emotions and have must have something to offer them. Also, your brand message should reflect throughout your medical practice. In case you want to avoid any type of negative comment reviews or testimonials it is essential to say realistic with expectations. Avoid promising to deliver a 100% quality every time or avoid making any promises which cannot be delivered or have too many factors involved. Many prospect patients will value your and honesty in the brand and they and they will go for it. Once they learn that your brand is not misleading or making any type of false promises, chances are you will get more referrals. It is super important to use conventional language while developing your brand message and avoid using medical terminology. As prospective patients, a layman would face difficulty in understanding scientific terms.
As a general idea, your prospective patient must know what your procedure is all about and why they must choose you over your competition. This all would be coming from your brand message and the plastic surgery marketing strategy used to convey the message. So, another important thing is to know you who is your target audience, and what is that they are actively looking for? You can also ask your existing to give you referrals, but to do it effectively you might have to make sure that your patients are satisfied.
HIGH-QUALITY BRAND VISUALS
One of the parts of knowing who your target audience is to involve them using high-quality visuals. Because they are very appealing. As a general idea, you want to make sure that all the pictures on your website, marketing campaigns, and landing pages reflect actual work. This is because of the same principle that we followed earlier to avoid over-promising anything. If you must make sure that your prospect knows exactly what you want to deliver the visuals must reflect on the services, staff, treatment, material used plastic surgery practices. Also, at the same time, it is important not to appear too exclusive. If you do that, chances are that your number of prospects will decrease. So, focus on designing your clinic and make it more modern and comfortable to appeal to a wider number of prospect base. In case of any doubt, you can also consider taking assistance from interior design and specialist. So, learn more about furniture wall hanging and the overall structure of your clinic.
In the end, all marketing material must be proofread and double-checked for complete accuracy, avoid making any obvious mistakes.
IT’S ALL IN YOUR WEBSITE
It’s all on your website. Traditionally people use to drove around looking for plastic surgeon’s office cosmetic surgery clinics. And, walk over to start asking questions. Today this trend is changing and people are mostly doing online research to find the best store or best cleaning for the treatment. That is why it is important to make a positive first impression and to encourage online users to look into for more details. That is why it is essential to operate under the assumption that nobody will walk to your clinic before first giving or researching on your website.
SO WHY PLASTIC SURGERY WEBSITE IS IMPORTANT?
Why do we need a website? It is important to know the different types of prospective clients or the demographics of each platform. If you are expecting to visitor on your website use the ultimate plastic surgery marketing tool. And, incorporate various types of media on your website to generate more appeal. Ensure on providing fresh content on your website, which is easy to understand and answer patients’ queries. As a general idea if prospective patients understand your plastic surgery process there are chances, they will choose it over your competition. Your website design is also important as the same as your website structure.
SEO, search engine optimization, and SEO based content play’s key role. Take a professional approach to the website, structure it uniquely, and add beautiful design. Remember to ensure that all prospect patient search query is answered on your website and know they should know how to easily navigate to different web pages and how to collect information. To do so, it is important to design your website with relevant keywords. Leverage SEO based content and mobile responsive design to keep prospective patients on your website for a long time. You must build a prospect centric website that captures interest of the patients. In case your website is old or there is no fresh content uploaded, then perhaps first you need to revamp your website. Make it more up and update it with fresh content and ensure your website is mobile device friendly. So that smartphone users can easily access your website using their devices.
As important as your website design is it is also crucial to stay focused while crafting SEO based content for your website. Think about your website content as wheels of the vehicle that your website is. You want to focus and provide relevant SEO based content to your target audience. To do so, you should be clear about the demographics of the visitors and what type of information on procedures treatment they might be looking for? You can provide all the user query information and so on different questions on treatment. Eventually, it will help in attracting more prospective patients.
Also, it is equally important to use your website to highlight the key areas of your plastic surgery process. Make all the specialized treatments a spotlight. Make sure that your specialized treatments are highlighted on your website. This will help prospective patients to gain a level of familiarity and trust. You can also use different web pages to highlight a variety of procedures. This way you can easily keep everything very clearly organized and easy to understand.
INSTAGRAM – BEFORE AND AFTER GALLERY
One of the most effective promotional content for plastic surgery marketing involves before and after pictures. The photos offer your prospective patients a real-life real-time insight about the potential benefit for them. This is an effective way to promote treatment. In this, you can include a variety of different photographs in your Instagram gallery and make each photo relatable to your medical practice. So that your prospective patients should be easily able to locate a patient who is similar to them or took or a similar treatment? In short, it will help the patient to stay motivated and they would get inspiration from the previous patients. As a result, you will get more profit patient base. Ensure that each photo is clear and demonstrate one of your medical treatment.
Also, you can make sure that picture-based testimonials work for you on your website. Keep all the photos bright, appealing, and with a pleasant background. Add a caption to the photos while uploading it to Instagram. By explaining what the goal of the procedure was how the treatment went and the results. For effective plastic surgery marketing, the website needs to be adaptable and responsive to mobile phones. The design should be easy to navigate. In case you don’t have a technical background to design a website, then you can leverage solutions provided by a plastic surgery marketing agency. Always make sure in the end to actively update your account and backup your website periodically.
LANDING PAGES: CONVERTING PROSPECT INTO PAYING LEADS
It is essential to focus heavily on a beautiful landing page. A landing page helps you to convert your visitors into solid paying patients. The landing page can be focused on educational content that provides information to the visitors. You can also create a landing page to engage your users in a marketing campaign or give them a heads-up of the upcoming discounts and offers. Some of the examples that you can consider to incorporate while designing plastic surgery marketing landing page are as follows.
1. Subscribe to the email list
2. Subscribe to the blog
3. Download eBook
4. Request additional information
5. Schedule an appointment
6. Sign up for the reward Club
7. Sign up for the special event.
Pro tip: Each of these landing pages is should be designed to be responsive on both laptops as well as smartphones.
Plus, a landing page should be attractive to prospects. When done correctly landing page will help you to convert prospective patients into paying patients.
LANDING PAGE CONTENT
If you are considering making a landing page ensure that each landing page adds value to your visitor. Avoid requesting a lot of information on landing page instead focus on asking a few key details and then following up with them to ask complete details later. In other words, asking too many details at one time raise chances of bounce rate. Many digital researchers found out that people might not like to respond to the whole forum and might go to the competitor’s website. So, it is important to educate your prospective patients before asking for information and to encourage them to give complete information about the details later.
There is a plethora of ways to attract visitors. You can do it by using patient stories, giving tips, links to videos, and using infographics. Also, you can go to a listicle. Listicles could generate 2X conversion as compared to blogs. First, ensure that you have a blueprint of what you can promote to the visitor by using landing pages. Other than that, you can also use Facebook ad promotions. For elective surgery marketing, there are dozens of types of social media platforms that can help you to double or triple your organic traffic.
DIVING INTO NICHE CONTENT
There are specific areas in which you can develop a specialty. In these unique areas, you can use plastic surgery marketing to make it more interesting and helping visitors to understand in detail about particular specific areas as such. You can always consider writing fresh content to appeal to generate appeal for a particular segment of your target marketing audience. This will help you to create better-quality leads because those individuals will know exactly the service you provide.
KEEP IT SIMPLE
Try to build more attraction? Engage broad segments of your target population. You can use marketing medical terms plastic surgery and treatment conventions, but avoid to overfill your website with common jargons. Remember that your prospective patients are not comfortable with the scientific and medical aspects of your practice. They want to easily be able to relate to your services and treatment. To do this you can offer infographics and high visual images; to help your prospective patients to easily relate to the treatments. Investing in high visuals will benefit you in the long run. Also, you can focus on adding a clear description with a visual aid. And, keeping your content on the website simple and as natural, you can.
LANDING PAGE DESIGN
While making us landing page ensure to focus that your design follows proper structure. It should be able to draw attention and encourage prospects to move forward in the content as well as to interact with services offered. Remember your landing page will represent your services and treatments. So, avoid making a poorly designed landing page instead keep it clean simple and relevant. Give maximum exposure to the positive impression of your services.
LANDING PAGE PROMOTION
So now when you have done your work on designing beautiful landing pages; it is important to consider promoting landing pages. The promotion of landing pages will be going to help your prospective visitors to help find your services. There are a variety of ways to promote a landing page, but the key is to make it visible across all social media channels. Not only the promotion should make your landing page visible, but it should also encourage prospective patients to take action. Here is a basic list of ways, which can help you to make this happen: –
1. Promote offers on your landing page.
2. Add call to action of the landing page.
3. Incorporate on-site advertisement
4. On-site landing page
5. Promote your landing page on the homepage of website
6. Create high-quality links.
7. Add effective educational material
8. Use blogs and articles
9. Leverage social media post
10. Utilize Emails
11. Guest posts
Lastly, remember the landing page should be versatile and must encourage potential patients to interact with your services and treatments.
CAPTURE TARGET AUDIENCE COMPLETE ATTENTION
Blogging, articles, listicles, guests post, etc. are number of effective highly effective ways of marketing plastic surgery. There are thousands of people all around the world who want to learn more about plastic surgery procedures. Prospects often do their research online? In this case, blogging helps visitors to grab all the relevant information in one place. On the other hand, blogging helps you to focus on organic traffic and to draw attention to your services and treatments. Blogs are the second most effective resource that you can have in your marketing arsenal. Imagine content is wheels of the ship your marketing practice is! Also, you can use blogs to educate prospects about the number of different offered services and treatments. While writing plastic surgery marketing blogs is essential to construct a methodological approach. First and foremost, you should focus on creating a variety of contents that adds value to patients’ experience. To do that you have to focus on the trending topics to write about. One of the common approaches is to offer readers an info-graphical representation of surgical as well as non-surgical procedures. So, you can also consider writing guest posts and articles to talk about new procedures in the industry of plastic surgery.
Writing articles and guest posts will help you to establish yourself as SME (subject matter expert) on plastic surgery. On the other hand, it will help you to bring forward better results. Individuals love to read great blogs that share quality content and provide a consistent perspective. Below are some of the few suggestions to make your blog shine.
1. Offer information about skincare, exercise, food choices, etc. This should help you to increase patient loyalty.
2. Share development and updates of the practices
3. Allow your readers to know about the awards that you achieved recently
4. Include other recognitions.
5. Introduce new staff members, facilities, and changes in the treatment.
6. Offer a case study summary of the patients.
Remember successful blog posts not always follow format. Think outside the box. You can always consider adding videos and infographics. Incorporating the aforementioned ideas into your elective surgery marketing could take your medical practice to the next level. Create excitement and increase readership over a period of time.
There are few keys to successful plastic surgery blogging; just like designing a beautiful landing page gives you better conversion; your website helps you to achieve digital goals. Your article must have a natural tone of speaking. Also, it is essential to be consistent in publishing your articles. The consistency will encourage your readers to keep coming back to see updates. Also, this will help you to boost your website in SEO ranking. Remember you can also promote blogs so that your prospective patients can easily find it. Blogging is a long-term strategy and therefore you need to be patient with the results.
DO IT YOURSELF
Blogging requires time, focus, and effort. But you probably don’t have to write blogs by yourself. In short, you can choose medical professional writers, hire content writers and freelance writers, etc. to write blogs for you. However, it is essential to hire someone you trust. The content in the blog must be of the highest quality and accuracy. Else you will end up hiring someone who has no background in practice of plastic surgery. As a general idea, it is it’s a good practice to look out for hospitals and other practices that create content. This way you can research and find out the best writers for your website.
SOCIAL MEDIA IDEAS – PLASTIC SURGERY MARKETING
Today most of the individuals all around the world use at least one social media platform. Every one in three American persons are on social media platform for one purpose or another. We can also leverage social media for plastic surgery marketing. Doing this will help you to get us a solid prospect base. Plus, it will help you to interact with a variety of demographics. Utilizing social media includes crafting effective engagement with your existence of assistant patients and also you will be able to educate potential patients. One of the benefits of using social media is referrals. Referral Marketing is a quick way to expand your medical practice among millions of people.
HOW TO USE SOCIAL MEDIA NETWORKING?
There is a plethora of ways to use social media platforms. But first, you need to choose the correct social media platform for promoting your medical practice. Once you do that following are some of the ways or possible ideas that you can incorporate.
1. Promoting special offers
2. Providing links to your content.
3. Answering questions
4. Share before and after images
5. Run contests
6. Leverage Instagram (To promote Health Care awareness)
7. Leverage Twitter’s (for quick announcement)
8. Using Facebook (invite followers. You can also use Facebook to build the community)
9. Leverage Snapchat (share videos and engaging your followers), and
10. Use YouTube (post videos)
Many social media platforms allow you to develop plastic surgery marketing advantages. One of the visible and benefit of social media is that it sets a positive impression of your medical practice.
SOCIAL MEDIA STRATEGIC MARKETING PLANNING
Lastly to enhance your social presence first set some goals. Your goal should revolve around: –
1. Generating solid leads
2. Crafting your brand
3. Developing your brand
4. Nurturing existing patients
5. Targeting specific demographics
In the end, keep your goals and objectives as simple as you can. You will be able to find out that proper consistency and social media presence can bring around a lot of opportunities.
EMAIL MARKETING FOR PLASTIC SURGEONS
Many people would mistake to think that email marketing is outdated. They doubt that email marketing is no longer effective or it is simply not the right tool to get more prospective patients. This is simply not true. Emails are a classic plastic surgery marketing tool that is still productive and if done properly it can help you to reach out to millions of people. Also, it’s one of the best ways to boost your campaign and take your website and social media profiles to next-level. Email marketing is always nurturing and help you to stay connected with a specific group of audience.
EMAIL MARKETING CONVERTING CONTENTS
Email marketing needs to be designed in a way that the content is meant to convert readers into prospects. In case you want to send an email, you design it in such a way that people are compelled to click on the email without any hesitation. To begin with, the email should have a very powerful subject line. It should be very catchy, creative, crisp, and to the point. You also want to make sure that your email has valuable information for the readers. So always be mindful that your readers will be going to invest a few minutes reading your email. And that is why it is your responsibility to make it count. Avoid putting a great deal of things in your email and fluff it with all the information. Keep it short, simple, and catching.
One of the parts of the email conversion is inserting links to your website and blog. You can sprinkle links throughout the message. This will help your visitor to click on the links to manifest their desires. Also, important to fill in a rock-solid call to action. In short! Give your readers a reason to spend their time going through the whole email.
Following the aforementioned tips will help you to manifest better results from email marketing. There are a few principles to follow while drafting your email for email marketing. For example:
1. Ensure that your email is addressed to a real person second.
2. Highlight only one promotion at a time.
3. Leverage email analytics that helps you to calculate how many prospects have read your email.
4. Know that it is very less expensive than retaining customers as compared to finding out the new ones.
5. You can use your emails to offer discounts to reader who has shown their loyalty.
6. You can add in a section in email for the particular demographic groups. For example, individual with particular demand of a procedure type or socioeconomic status, etc.
By following mentioned guidelines, chances are that you will get better email conversion rates. So, ensure to take some time to draft an email and send it out to the list of the subscribers.
WHAT MAKES WHAT MAKES IT WORK?
Once you learn to implement an email strategy; it is essential to collect have all the permissions required from everyone regarding this email marketing. This is a legal requirement. So, to make an email marketing work, you have to be sure that you stay within legal parameters. Also, you might want to provide each individual a link to unsubscribe from the email list. This should be an option included in every email you sent out. In short! In each email that you are sending out, you should have a clear direct link to unsubscribe for further emails.
Also, it is in case you want to increase your authenticity and authority; then you can add Domain Key Identified Mail (DKIM) signature to your emails. You can also make sure that your email is formatted for smartphones as well. As a general idea, most of the individuals today use smartphones or tablets to look into the emails. So, your email needs to be good looking even for the small screen so that you can audience can easily go through it.
Also, to get more effective results from your inbound marketing campaign, make sure that you have connections to a plastic surgery marketing agency. So, in case something is not working then you can take help from marketing experts to tweak your strategy, emails and to set up campaign for better results. In the end, it is essential to keep two motivating factors in the email which are relevance and timeliness. You might have to think about the message you are going to send out in the email and the time when it’s going to be arriving in reader’s inbox. This is what is included in email marketing. So always use very captivating words and phrases such as perfect for you or the golden opportunity or grab this offer etc. Ensure that you do some keyword research and use it in your email marketing for better results.
PAID MEDIA FOR PLASTIC SURGEONS
Once you’re ready to promote your clinic beyond the realms of free online advertising; you can go for provided options by paid plastic surgery marketing. Paid media for a plastic surgeon is one of the most cost-efficient ways to reach out to a greater number of people and then to get a better response. In the following sections, we will go through one by one with each point.
PPC OR PAY-PER-CLICK
Traditional form required medical practitioners to print a large number of brochures/flyers and to distribute them around the area. This was time, energy, and money consuming process. The problem was that even individuals who would have no interest in plastic surgery marketing would also take the brochure. However, they won’t pass it to the relevant prospect rather just throw it away. So, to overcome this problem and many other problems the pay per click advertising was formed. The inefficiency of traditional marketing efforts served as a base for paid media.
PPC is based on keywords and Google AdWords. So, when the relevant audience searches in an area for plastic surgery practice, they will see your marketing message popping on their screens. The message will appear to all the prospective patients who are looking for a plastic surgeon. So, this way your appealing message will take them to your website rather than your competition. All you have to do is pay a small fee for each time a click is made.
They are one of the best ways to promote cosmetic surgery marketing messages. They are also known as banner ads. Usually, they come on top of the internet searches both in your area and other geographical location. Leveraging display ads, you can easily target a specific demographic group and it is one of the most effective forms of paid online advertising social media. Plus, far-reaching marketing results can be manifested by utilizing social media display advertising.
SOCIAL MEDIA ADVERTISING
Utilizing social media advertising your advertisement can deliver to the various type of social media users. Plus, it is easy to draw prospective patients from a large pool of social media users. This is also one of the best ways to boost your existing social media post and to give them more visibility on various digital media networking platforms.
Today most people use their smartphones for research purposes. In other words, to look for answers to their queries they use a smartphone rather than a laptop or computer. Also, smartphone users use their devices to book make an appointment. So, you must be paid advertisement must target smartphone users. Using mobile advertisements, you can directly reach out to prospective patients who are using smartphones and answer their related queries. Also, it can help you to generate leads effectively. Today mobile advertising is one of the most serious ways to get more prospects to your plastic surgery clinics.
With the change current technology, it is now possible to determine the visitors who have already visited your website before. So, when they return you want to make sure that you re-target them with another effective marketing approach. Simply by appealing them directly by pitching them new offers. And doing what in there are already interested in and helping them to get it at a more cost-effective price.
Native advertising is the best way to increase your exposure. It is a modern approach, a digital form of traditional marketing. In this type of advertising, you pay fees to place your advertisement on another platform where people from your target audience would visit in large numbers. There are many advantages of doing native advertising. Although this is a long-term approach; the result is remarkable.
KEY BENEFITS OF PAID ADVERTISING
In this part, we have some of the major advantages offered by an advertisement, for example, better engagement and far-reaching success. Moreover, paid advertising has is a quick way to get more conversion.
Today no longer people want to wait for their prints to come out and then delivered in the hands of prospects. With paid online advertising you can get your message in front of millions of people almost instantly. Also paid advertisements allow you to track and evaluate results. Plus, you can visualize how many people you would be reaching out to, how many read your message, and how many are clicking on the links. There are a couple of online tools and resources which can help you to effectively measure the success of your paid media campaign. Together with marketing professionals you can study the real-time data and make necessary changes wherever most required.
One of the main advantages of paid online advertising is that your campaign can be turned off and on with a touch of a single click. This feature allows users to fix their mistakes (if any) or tweak their message according to the changing trends. Plus, they can update their message too. Also, you can reach out to certain demographics. Paid media is a very effective way to generate more conversions. It is essential that your paid advertising is implemented properly to be effective.
Here is here are a few considerations to make while approaching paid online advertising: –
1. Position your ad properly
2. Design your ad uniquely.
3. Fresh and relevant content
4. Know your audience
5. Keyword research
6. Keyword tracking
7. Building landing page
8. Managing advertising campaign
9. Analysing performance
Once you start running the paid media marketing you will get better click-through rates. In case you are getting fewer clicks on your messages then chances are that your strategy needs rework. While running a market campaign in it is essential to constantly refine your message and strategy to adjust to the changing trends and to target the correct audience as much as possible. Also, you want to determine that your conversions you get from the strategy are measurable. This will help you to direct your marketing efforts in the right direction. In case you are getting a lot of click-throughs with fewer conversion?
Is that case it is an obvious indicator, that you need to change something within the marketing plan or approach? Remember the paid media would be a waste of money if it’s not properly and correctly implemented. That is why it is very important to have a plastic surgery marketing expert to handle any kind of paid media advertising campaign. So now you know how to get your message in front of the right people to maximize your conversion. Remember a paid media is highly effective and one of the most trending plastic surgery marketing approach.
PLASTIC SURGEON OFFLINE MARKETING
Now, let’s shift toward and talk about offline opportunities for plastic surgeon marketing. In the last section, we discussed online advertising marketing benefits and advantages. It is important to keep it as a priority.
Performing online marketing is much more cost-efficient in the long-term. That being said, there are opportunities in offline marketing as well. It should help you to keep your eyes open towards new horizon. In offline marketing for plastic surgeons, you need to specifically focus on the strategies and best align with your current specialties and demographics of patients. Plastic surgeon marketing using offline strategies include: –
Print media helps in case you select to go with print-based brochures and flyers for your plastic surgery marketing promotion. It’s essential to focus on readership quality of a particular flyer. Chances are that your reader is much more likely to be interested in offered deals and free materials. Putting up offered deals, discounts, and other deals can help you to attract more prospective patients. You can also look for putting up advertisements in local magazines lifestyles. This will help you to further refine your demographic audience. In case you have the opportunity to advertise in a national magazine then it will help you to reach out to a greater number of prospects. Of course, you have to pay a bit more.
One of the most effective forms of advertising in many situations is Billboards. Although, it is only effective if it applies to your industry. Billboards can be an excellent way of marketing your practice if you are in a smaller market area. But in case you are in a metropolitan city, it is not that effective. When making content for billboards it is essential that you keep your message crisp and to the point. In other words, avoid adding any extra layer of details or information while making content for billboards. Since your readers would behave merely seconds to notice your message. Ensure your message is there in the center of the billboard and not in other spaces places.
All around the world, millions of individuals watch television as their prime source of entertainment. Television offers a massive number of audiences. Giving advertising on television could be extremely expensive. Although the return that you might achieve would be could be smaller in comparison to other forms of marketing. You should always consider the economics of scale here. Although it might not be the best use for your budget to go for television. But still, if you want to go with the television route; then you narrow your focus on morning shows. This way you can create more opportunities and chances are high that you will get a good price for your promotional campaigns.
Another form of offline marketing is Radio Advertising. Although it is not typically recommended to the new brands. Since there are a plethora of better ways to grow your target audience using other mediums. But in case if you have decided already to go with then ensure your ads come up during health-related programs. This will help your listeners to connect to your practice.
Direct Mail used to be one of the most popular forms of advertising but it is just not that efficient nowadays. However, on many occasions, direct mail marketing is still able to produce amazing results. You can also target promotional pieces to wealthy individuals. You can use this form of marketing to send birthday cards, letters, newsletters, to the former patients. Chances are doing this will help you to deepen the relationship between your brand and former patients.
One of the most ways of marketing that receive a lot of engagement and interaction is Giveaways. Everybody likes to get something for free. In case you select this route make sure that your promotion is natural and professional. You might not know where your Giveaways end up. So, make sure that people can easily connect to your treatment and message with your giveaway. At the same time make sure that it’s not perishable or it will lose its marketing potential quite quickly. You have to give something people that is easy to use, good to display and carries an appeal and also it is very useful.
MARKETING HAS EVOLVED
Offline marketing campaigns are subjected to change at any time. In short! If you are using offline marketing techniques then remember that trends can change anytime. The taste of the prospect patients will change their focus or attention would change. In such scenarios, the offline market might prove to be an outdated technique. In other words, you need to be constantly working and tweaking your offline marketing strategies to keep up with the shift of the taste of among the demographics. At the same time, you can test your advertisement to see which technique is working and which is not! Then you can select the most effective strategy and implement it.
PATIENT REVIEWS AND TESTIMONIAL
Nothing beats word of mouth when it comes to plastic surgeon marketing. Well, most of the individuals today research on internet before making any decisions. From question, explanation, walkthrough, solutions, and answers everything is online. This audience also includes the individual who is are seeking plastic surgery treatment.
When they find out that your website, brand, and medical practice is seriously considering all the needs and requirements of prospect, chances are that those individuals would come looking for your practice online rather than your competition. So, when more and more people start posting reviews online about your marketing practicing; this generates a rippling effect. Hence from one patient, you get to another patient so forth and so on. In other words, nothing beats word of mouth advertisement. Getting reviews and positive testimonials by our former patient are your chance to make first positive impression on the prospects. Also, to appeal prospects and to help them out with the treatment. Therefore, it is essential to make each and every positive testimonial count. In other words, treat every patient with utmost respect and to pay gratitude to them for their positive reviews.
Also, you can ask your prospect your patient to give a review for the overall treatment, staff, and services. You can then upload it on website. Nowadays, patients understand the importance of positive reviews and testimonials. So, with little encouragement, they will be happy to post positively for you on your website online website. You can also follow with them to follow up with them to deepen a bond.
GETTING MORE REVIEWS
One of the ways to get more reviews is by leveraging a plastic surgery marketing plan. You can offer your prospective patients an overview of the practice and get insights from those who have already experienced provided treatments. In other words, you can help prospect patients to find out about your treatment from previous patients by adding reviews on your website and social media platforms. You can also put a sign on your medical clinic wall to encourage prospect to go forward and review the plastic surgery procedure and staff. Later you can place the testimonial online.
You can also go 101 and ask them each one of them about their experience. When you receive a positive review ask them to write same reviews on the website or social media platforms. Another way to generate more reviews is to use text message or email reminders. You can you can send a text message and email reminders shortly after the appointment or the complete treatment is done. This also encourages patent to put a review. So, ensure to take out time once treatment is complete to send out a thank you email or a text message asking them to review your service.
Again, you can also make your service better to get better reviews, to offer more help to people around and to raise awareness of plastic surgery. This should help you to capture local as well as global market.
MANAGING YOUR REVIEWS
It is super essential to actively manage your reviews. It doesn’t mean that you have to write them by yourself or become angry or anxious about getting all the negative reviews. When it comes to getting reviews, there would be both positives and negatives. So, what it does mean is to go forward to have a conversation with your existing patients. You can also encourage them to give you a positive review also you gain chance to respond to them and to answer their queries. Efficient and positive reviews can help can you to generate brand authority and authenticity. Also, it is very important to have plastic surgery marketing strategy to deal with negative reviews. In case you encounter a negative review just be calm and use the strategy to answer the question, but make sure that you face a negative review up front and do not delete it. So, this means that if we can comfortably divide reviews into positive reviews and negative reviews.
First, we will cover positive reviews; mostly vast number of reviews that the patient’s give is positive, and when it comes to is complimenting a service brand or practice or many patients will come forward to give a positive review for offered services. Also, It’s a nice gesture on your behalf to send individual and personal emails that you appreciate the review posted on your website. But make sure if you are giving a response or on our website or social media it is not same every time. Put more natural responses making each post unique.
Negative reviews since nobody’s perfect and it is impossible to please everyone all the time. In such cases, you should have a plan on your plastic surgery marketing to handling negative reviews. Remember that your patients deserve a voice and your prospect wants to hear both good and bad of your treatment. It depends on the situation and the approach that you take. Avoid apologizing for each and every negative review in general. You can add a line about the positive aspect of your treatment In extreme cases, you can go forward and apologize straightforwardly and respond quickly. Make sure that you take an approach where you solve the patient’s problem by understanding it and then you deliver a solution. `
Keep a number of websites for patients reviews for plastic surgery marketing. There is a plethora of different websites online that allow people to review plastic surgeons and their value. Then there are treatments and staff and here are a few examples of it. For example, you can use: –
So, once you start getting reviews your website or on your medical practices. You can use these platforms to get more prospects and to implement your plastic surgery marketing for review plan. Also, these sites are very easy to post and very simple to use. They will help you to reach out to a greater number of prospective patients. Publicizing your creative website? Spend some time and you will be able to handle reviews very naturally.
If you have a promotional piece of plastic surgery marketing campaign, then you can easily reach out and take it to in front of number of patients by leveraging great reviews. You can use the great reviews to make a creative edge in your marketing materials and then use it on your website or social media post or blogs and email. You can also use great reviews to make promotional material plus you can add a product review, treatment procedure, precautionary step, and encourage prospects to add their testimonials. By using great images, you can tell us to tell patients a great story and take a brand to the next level.
When it comes to patients’ testimonials, over time many people have grown skeptical of online reviews because sometimes it is hard to determine the authenticity and authority of the reviews. So, to add a level of trust to your reviews. You can always include a third-party verification and boost the quality of your practice whenever possible. You can create a website or a blog or social post that highlights awards and honours received throughout the years. You can also take help from formal organizations. Also, you can use third-party icons, links and social media directly on your website with the patient’s testimonial to gain more authority; in case you have a bad reputation. You can just go for online reputation management.
EVENTS FOR PLASTIC SURGERY MARKETING
In case you really want to focus on meeting new prospective patients then occasionally you would have to go out of your clinic in the community. There is no excuse for leaving out parties of the communities. This will help you to expand the awareness of your medical practice to the wider audience. Since more people will get to know you in the meeting the better it is and by attending or by even hosting a variety of events you can strengthen your practice. Also, hosting event could increase your brand reach and impact positively on your medical practice
When you meet prospective patients at various events you can introduce your medical practice to them. The next thing you know that they become paying patients for your medical practices. When you attend certain events, you always show lighter and personal side of your medical practice. You want prospective patients to easily connect or relate to your medical practice. In case you host your own events, you can consider it a grand opening for things to get started. You can also throw an annual thank you or gratitude party and invite all your all your existing patients and members of the community.
Also, you can throw educational seminars and holiday parties to attract more prospective patients.
As a medical practitioner, you are always having a cause and it is important for you to do the correct thing, Also it is your responsibility to take care of your community outside your medical practice. You can consider partnering with other charities in your local area and host a show to support them to cause as well as become a sponsor or donor on special events.
Helping others could have positive effects for example increase in medical practice awareness in your local area. Plus, you can bring forward a better cause in society. Whether you choose one way or another; you can involve in cause marketing and donate a gift certificate out in a special event. Or you can also volunteer in an organization.
There are a number of educational opportunities that can help you to highlight various medical practice services of yours. Moreover, you can build a wider audience base as a plastic surgeon. One of the educational opportunities can be grabbed on platforms like Facebook leveraging Facebook live you can discuss a non-surgical procedure with all your viewers.
This is one of the most cost-effective ways to promote your medical practice and to provide something interesting and of value to your viewers. Also, it is beneficial to host an event from the clinic once in a while so that prospective patients can gain exposure to your medical treatment procedures, staff, members and have a better understanding of what you do.
SO, WHAT’S THE ANATOMY OF A GREAT EVENT?
Believe it or not, a great event does not happen by chance. They are all well thought out in advance and executed in a sequence manner. So, to generate a perfect result here is a basic list of the anatomy of a great event.
1. Have a social hour before you we are even start
2. Give a short presentation to all your members.
3. Handout event only discounts for the services
4. Have some giveaway prices
5. Prepare a question-answer session
6. Follow-up incentive
These are just a few basic factors that you can touch base with to create better opportunities for your medical practice.
BEST PLASTIC SURGEON LOYALTY PROGRAMS
In plastic surgery marketing, it essential to look into offers and other types of loyalty programs. In your plastic surgery medical practice, as a general idea, the key to building more authority is to attract repeat customers. Repeat customers tend to spend more time and as compared to first-time customers. So, in addition to your repeat customers visiting your clinic chance are they will send some first customers your way as well. You can take advantage of it from it and offer rewards from time to time.
Also, happy patients will become a member of your community. They can post reviews and tell stories to their family members, friends, and co-workers about your medical practice. So, the more face time you spend with your patients and the more opportunities you will be able to create.
SO, WHAT KIND OF REWARDS YOU SHOULD OFFER?
Determining the type of reward, you should offer to prospective patients or repeat patients will depend on the range of services that you provide. Of course, you can change the reward at any time during your practice.
You can change the offered rewards periodically to keep the program fresh. It is advised to base the reward on either on the point system or the amount spent on the procedures. Within the loyalty programs, you can also offer special discounts, deals, and offers to the prospective patients who like your Facebook page. You can also have a monthly special, for example, newsletters and emails that are directly sent to the former patients. Plus, you can also go for a one-time direct reward as well. You can give priority to the appointment and or invite reward winner on a special event. So, depending on the range of service that you provide; you can create membership clubs and form your exclusive community. While doing so you can even charge one-time monthly fees for joining in.
KEEP IT SIMPLE
In case you want to implement a reward program. Avoid including a bunch of terms and conditions to it. As it might limit its efficiency. The right way to do it is to have certain limitations but not too much and then keeping the whole program very simple so that you keep up with interest of potential patients. You have to ensure that it doesn’t get t forever to order the rewards. The programs which are difficult to achieve could mean that it’s not worth time of the patients. So, in case you ought to give a reward in this Modern Age, you can use CRM software to track patient progress and align your programs.
If you want your loyalty programs to be very successful. You must first promote it effectively. In other words, it means that everybody should know about your program. You should promote it so that it is in front of your existing as well as a prospective patient all the time. Offering reward programs will also help you to attract more prospective patients because of this it’s a sign that your medical practice is authentic and follows correct procedures.
You can keep it very easy; keep the look and feel very simple and you can locate the program’s template on the reception areas or where we are patients can easily access it. Avoid giving lengthy fill out forms to your patients as they have a low rate of return. Rewards programs will help you to increase your approach and exposure.
PLASTIC SURGERY MARKETING BUDGET
So, once you settle in for a plastic surgery marketing budget; you have to keep certain factors in line. One of the most important principles that need to follow is to spend money to make money. However, it does not mean that you throw money away. You can spend it effectively. So only engage in programs that are going to offer you potential great returns on investment with less risk.
GETTING TO A RIGHT AMOUNT
Determine budget is an investment because it is exactly what it is. What’s the right amount? It would be very difficult to determine the right amount of spending in the market. This will depend on the size of your medical practice, competition as well as on your future plans. In general, it is recommended to commit at least 10% of your total revenue to plastic surgery marketing.
To get started there are few things that you need to do initially. Begin with developing your brand, ensure it is very well defined, and sends out a clear message. You can also use go with a logo that represents your goals and objectives.
Have your own plastic surgery marketing plan and unique website before beginning with a marketing campaign. It will help your prospects to easily come to an understanding of your medical practice. You can also use beautiful landing pages, social media pages, and different marketing platforms to send out your message. Finally, you can also go for print media, go for flyers and posters for your medical practice.
REFINING YOUR PLASTIC SURGERY MARKETING BUDGET
It is essential to constantly evaluate your marketing campaigns. Since medical practice is evolving, there are great deals that you can capture during this practice. So, make sure you consider hiring an expert surgery marketing agency to deal with marketing matters.
Marketing allows you to focus your attention on procedures and clinics. Remember that you need to be constantly working on marketing strategies to stand out from the competition. You can also create a marketing calendar it will help you to keep a track of the whole marketing. Refining your budget always gives you a chance to spend your money effectively. It is very essential to analyse the performance of the marketing campaign. Refining your budget as per the change of marketing trends will help you to stay on track and to build more effectiveness. Hiring plastic surgery marketing experts or cosmetic surgery marketing experts can help you build up your practice. Plastic surgery marketing strategies help to promote opportunities. Today, to attract more patients you have to implement strategic marketing tactics and run tactics that are designed to build your brand.
You can attract more prospects today than ever in history by leveraging the various demographics available on social media platforms. So, start today by utilizing services offered by plastic surgery marketing agencies to build a better brand and to help a wider number of people.