People on social media want to know what’s going on around them; they want to see and experience “what’s new” and “what’s trending.” When it comes to Digital Marketing for medical practices, using current events as part of your social media strategy can greatly increase engagement with your online fanbase! 

Why are current events important to your practice? They give you an opportunity to harness the excitement over “what’s new” and “what’s trending,” and use that excitement to shine a spotlight on your practice. When well-utilized, the power of current events can explode your online presence, while you create meaningful and exciting connections with online users that can result in more patients for your practice.

 

Here are some smart guidelines to follow:

  1. *Know How to Pick the Right Event

Get in the habit of checking the front pages of Twitter, Facebook and Instagram for popular (or “trending”) topics and events under discussion. If you find a trending topic or event that unites people around a good cause or that’s of a cheerful and fun nature, get your practice in on the discussion! Typical trending topics can include holidays, movie releases, social media “challenges,” big athletic events like the Olympics and the Super Bowl, or even crazy dances. *NOTE, always avoid topics that could even maybe be construed as controversial. Most religious holidays might be inappropriate for social media as well, being that you don’t want to appear exploitative and insensitive. Remember to be clever in all the right ways.

 

2. Remember That Trends Can Quickly Go Away

The nature of the Internet dictates that the moment a trend hits the mainstream, it only has a certain amount of time in the spotlight. In other words, think and act quickly. For instance, during “No Shave November” / “Movember” (an annual trend where men go without shaving their facial hair to raise awareness for men’s health issues), you’re going to want to get in on the online craze at the start of November, and post on this trend throughout the month. Keep up with current events on Facebook and Twitter, and follow pop. culture-oriented news sources like Buzzfeed and Mashable. Remember that acting on a trend too late defeats the purpose of taking part in a trend in the first place – you want to tap into a recent surge of online excitement, and use it to shine a spotlight on your practice. If there’s no longer excitement, your practice can’t benefit from it!

 

3. Create Posts in Advance

For annual events and other special dates that you’ll have time to prepare for (major holidays, the Super Bowl, big movie releases, etc.), take some time to brainstorm a clever way to relate that event to dentistry or oral health. Select some photos and text, and create the social media posts that you’ll use when the time comes. This way, you’re ready and prepped weeks ahead of all the online excitement!

 

Grow Your Practice with Current Events

Taking part in online trends is one of the most direct ways of growing your online presence; this strategy maximizes the engagement and interaction you’ll receive from your content, and is sheer gold for growing your online admiration and following.

Perfecting participation in online trends is something that takes time, which is something that many dental professionals don’t have. If you’d like to learn how RiseMD can stay on top of online trends and fully develop your practice’s online presence for you, get in touch with us at www.risemd.com. #RiseAboveTheRest

As the world of medicine is becoming more digitized day-by-day, patients and medical professionals alike are saving time and energy by turning to online resources. Patients in today’s realm of healthcare expect to be able to research symptoms, find the best podiatrists in their area, compare practices and schedule an appointment, all from the palm of their hand or a few clicks of a mouse. Therefore, it’s no surprise that top podiatrists all across the United States are turning to Podiatry Marketing to get found online and grow their practice.

If you practice podiatry, you’re used to treating, diagnosing, preventing, and managing medical conditions and injuries of the foot, ankle and lower limb. Most of your patients probably suffer from conditions such as:
Chronic Conditions: High-risked Foot (due to diabetes) and Arthritis
• Bio mechanical Conditions: Orthodontics, Sports podiatry, faulty child development of foot or limbs and clubfoot.
Injuries and pains: Sprains, stress fractures, Persistent heel pain, Tendonitis, Bunions and Hammertoes
Toenails: Ingrown toenails, Thickened toenails, Trauma and Infections
Skin diseases: Blisters, Corns and calluses, Warts, Tinea, Cracked heels, Chilblains or other fungal infections.

Why Professionals are Turning to Podiatry Marketing
At Rise MD, we know that marketing in and of itself is a comprehensive tool which demands time and resources to be effective. It is important to stop making huge investments in one media outlet instead of investing in comprehensive marketing that covers a large range of digital media platforms. This way, your practice is able to distinguish itself from a sea of competitors, and appear front-and-center everywhere online!

To effectively market your podiatry practice, only focussing on the key resources and methods that have been proven to work incredibly well for podiatrists will be central to your success. The 6 methods and resources that are continuously most effective are:

  1. Exceptional Website Design: Make an effective website as it attracts more and more patients.
  2. Search Engine Optimization: SEO based content helps maintain a healthy website, improve website performance and increase your website online presence within local regions.
  3. Medical Writing Services: Hire Healthcare content developers who are experienced in the healthcare industry. The writers will provide you easy to understand and reasonable blogs for both patients and doctors.
  4. Email Marketing Services: It is an effective method of communication; it helps to reinforce your brand, Establish credibility, Reach new patients, Send patient reminders.
  5. Physician Liaison Services– This service can increase the patient volume as it involves a professional representative who is fit to create one-to-one network opportunities with local referring providers present in the community. This process not only increases monthly referrals but also maintain a strong relationship with the existing referral providers.
  6. Social Media Marketing: It is the most economical way to support the marketing process. Social Media marketing is cost-effective as it allows targeting patient through a low-cost paid post, strengthening a patient-centered relationship and provides a competitive edge as it helps doctors to create a reputation.

Beginning the journey of marketing your medical practice (whether it be podiatry or any other medical field), all starts with deciding to grow. At Rise MD, we take a long-term, relationship-based approach to Medical Marketing. We only focus on the digital services guaranteed to grow your practice such as the above services, along with others such as Medical Mobile Design, Medical Content Curation, and Google Adwords/PPC campaigns curated and managed by Google Certified Partners.

Visit www.risemd.com to explore all of our industry-leading Medical Digital Marketing services, and get ready to #RiseAbove with Rise MD!

Grow and change your dermatology practice with RiseMD’s expert strategies designed around your unique goals for dermatology marketing

Most dermatologists are already quite busy and are looking to change their mix of cases rather than simply to increase new-patient numbers. Some desire to attract more cash-pay aesthetic patients or to cultivate a niche practice With deep strategic and creative experience and expertise, Rise Md helped hundreds of dermatology practices achieve a variety of specific marketing and advertising goals In the World and stand out from the abundant competition in the marketplace.

How to Attract the Dermatology Patients you Want 

In our experience, many dermatology practices are not aware that they have the power to influence their patient mix, such as increasing the percentage of aesthetic cases they see. Dermatology marketing and advertising, when done strategically and scientifically, can very effectively draw new patients to your practice and even keep them around for additional services.

Grow your dermatology practice with RiseMD and improve your practice’s bottom line.

Following a proven scientific approach and leveraging the experience of working with thousands of practices With Rise MD.  We craft and implement a compelling, effective dermatology advertising and marketing campaign that achieves your unique goals.

RiseMD provides dermatology marketing and advertising that meet and exceed your goals.

Our Standards:

Dermatology is, in many marketplaces, a very competitive business. The nature of this competition is as important as the various attributes of your practice. At the same time, Dermatology patients have a diverse need and personal sensibilities and sensitivities. Our job is to help you reach the right patients the right way. This starts with cutting through the clutter, standing out from your competitors and giving them compelling reasons to choose your dermatology practice. Rise Md marketing strategists will consider all aspects of your practice, including location(s), size, character, approach, and many other individual factors and differentiators in order to develop a custom marketing plan that works. An effective dermatology marketing and advertising plan could include:

  • Marketing website – optimized for search and to drive patient response.
  • New patients.
  • Online Reputation
  • Search Engine Optimization
  • Social Media Marketing
  • Dental Social Media Marketing
  • Web Design And Brand entity
  • HIPAA Complaint Marketing & Auditing
  • Full-capabilities marketing brochure
  • Pay-per-click online advertising (such as Google AdWords)

Market your dermatology Marketing practice to referrers as well as patients.

Marketing and advertising goals

For healthcare success, RiseMD knows that delivering REAL results is what matters. RiseMD helps you market to your audiences effectively, professionally and truthfully, while building priceless relationships with your current and prospective patients. 

Want to learn more about how RiseMD can grow your practice? Get in touch with us at www.risemd.com, and get ready to Rise Above The Rest with RiseMD!

In today’s modern age of medicine, being able to market your practice has become a must if you want your practice to grow your Business Revenue marketing for medical 

The fact is that millions of people are now used to seeking medical information on the web: a 2012 Pew Research Center report states that 70-80% of Internet users said they have gone Marketing for Medical. Other medically-related information within the past year. It’s fair to say that doctors and practices are going to need to get online fast if they want to survive in today’s world of medicine.

It seems every couple months or so, a new social media platform is born, and penetrates digital marketing. With Facebook, Instagram, Twitter, Snapchat, Pinterest, and Tumblr all battling for your attention, it’s easy to feel overwhelmed with options. Put your efforts into these platforms to reach the most users and best promote your practice within your marketing for medical efforts!

Hashtags are a remarkable online tool

Hastags used to arrange and deliver content based on certain interests and topics. When used as a pro, hashtags can help your practice’s social media presence skyrocket, while connecting your content with users most likely to engage with it.

The effectiveness of your practice’s social media marketing campaign isn’t entirely digital and excellent marketing for medical. Your social media content should reflect what happens in your practice: face-to-face interactions that build relationships with patients and team members.

Online reviews are vital to the success of your practice. 2017 survey results conclude not only that reviews should be recent and positive, but also that it’s not nearly as hard as you think for your practice to obtain them.

The SEO experts at Bright Local recently published their 2016 Local Consumer Review Survey, shedding more light on how online reviews affect the growth of small businesses. For seven years now, this survey has tracked the exponential rise of the influence of online reviews on a company’s credibility and online reach And it is benfit For Medical Marketing.

The most crucial part of an effective digital marketing for medical strategy is the most crucial part of anything else — getting started. Here are simple things you can do today that can get new patients through your door.

As a Marketing for a medical professional, getting great reviews from patients is vital. Presenting those great reviews and making sure prospective new clients see them is also vital – you want new patients to be assured and comforted by word-of-mouth accounts of just how great your practice is. However (and it is a big however), when it comes to sharing reviews and patient information online to promote your practice, there are certain guidelines that you must adhere to Marketing For Medical, and be one-hundred-and-ten percent certain your practice doesn’t violate.