HOW CAN PROMOTE YOUR MARKETING FOR MEDICAL PRACTICE

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Facebook is constantly improving it’s Facebook Live feature, making it easier than ever to post effective, meaningful, live video content whenever you want. Here are some ideas for Facebook Live that you can use to promote your practice all Marketing for medical.

Research proves the effectiveness of video content: nearly 80% of all internet traffic consists of video content, and 90% of consumers say a business’s video content has an impact on their decision to purchase.

Video content can be incredibly powerful medium of communication; you can convey emotion, energy and passion that simply can’t be communicated via photos and text. If you’re a medical professional, this means that video content has value to you – the better your online fans feel they know you, the more likely it is they’ll become new clients, or refer family and friends to your practice. With Facebook live and the rapid expansion of smartphone use, creating great video content is easier than ever. Facebook Live is all about having fun, and being spontaneous and being open with your online fanbase. It all starts by tapping the “Live” button by your status box . It Is best apart to to marketing for medical health business

Tour Your Practice

Many dental practices bank on this one for great live video content; introduce some of the team members that are there that day, display the special or unique technological features of your practice, and make it clear how your practice delivers a patient experience unlike any other.

Dentistry and Oral Health Q&A

Ask your patients and online fanbase what questions they have about dentistry and oral health, both online and in-practice. A week later, post a live “Ask the Doctor”- type video answering those questions. This provides oodles of value and knowledge to your online fanbase!

Dental Care Technique Overview

Everyone could use a little reminder on how to properly care for their teeth; post a quick, 5 or 10 minute video overview of a certain dental care technique, such as how to best floss with braces or how to really get the back of your mouth when brushing. Not only are you providing useful information to your fanbase, but you’re also communicating your practice’s passion and true care for your clients’ health and well-being.

Demonstrate a New or Interesting Product

Social media marketing is not, and shouldn’t be about sales, but use this Facebook Live opportunity to display a new, interesting or unique product that will improve your patient’s health or patient experience. Go ahead and show off that new whitening product, or your practice’s newest piece of equipment that displays just how advanced and cutting-edge your practice is to promote business for all the marketing for medical!

Announce an Exclusive Special Offer For Medical Marketing

Reward those who keep in touch and interact with you online by offering a discount or special prize for mentioning or sharing your video content!

Team member birthdays, holidays and conferences are also perfect opportunities for a quick Facebook Live broadcast. As an added benefit, any Facebook Live broadcast gets added to your page as a video post, so anyone who missed your live broadcast can still be part of the action!

HERE’S HOW TO MAKE SURE PEOPLE ACTUALLY SEE YOUR PRACTICE’S SOCIAL MEDIA CONTENT

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It doesn’t matter how funny, cute, relevant or overall engaging your practice’s social media posts are if nobody sees them; if your content goes unseen, it’s worthless. In the modern realm of social media marketing For Medical , investing small in promoting your social media content is becoming a better and better idea; the sooner you embrace this idea (which becomes more true every day), the sooner potential clients can start engaging with your content.

Until about 2014 if you posted to your practice’s Facebook fanpage, you could expect 40-50% of those who had liked your page to see your new content. This is called the post’s “reach.” You might have noticed over the past few years, however, a decline in how many people your posts have been reaching . You can rest assured that this is not because of you or the content you’ve been posting, but rather a result of Facebook’s new algorithms (along with all other social media platforms) that sort through and arrange the content users will see, based on the content they’ve previously engaged with all marketing For Medical.

Currently, your posts reach users in one of two ways: paid reach allows you to invest in the promotion of your content, which boosts the visibility of your content among user audiences that you determine. Content can also reach users via organic reach, which refers to how many users a post reaches without any money invested into its promotion. Organic reach, however, is now lower than it’s ever been – according to the top social media marketers in the world, unprompted posts tend to reach roughly 1% of their audience, depending on various factors. If you’re trying to grow your practice through social media marketing, this is an incredibly pertinent piece of info to keep in mind. A social media presence must be grown through engagement, meaning the liking, favoriting, sharing, reacting and commenting that occurs when users come across your posts. And of course, engagement cannot come before reach; if no one sees your content in the first place, engagement with your content is impossible. Creating a wider audience for your posts expands the spiderweb of engagement and priceless, person-to-person interaction that you need to grow your practice with social media marketing.  

Growing a dental practice with social media is a two-pronged fork – you need engaging, share-worthy content, as well as a solid plan to promote that content. Raise your marketing strategy into the new, pay-to-play era of social media, and take advantage of the online engagement marketing For Medical, interaction, and connectivity with potential new clients that traditional marketing methods simply can’t deliver. If you’d like RiseMD to perform an audit of your practice’s social media content and marketing strategy, and explore how we can make it better, visit us online at www.risemd.com. #RiseAboveTheRest