Our Top Dental Marketing Tips

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Let’s face it: as a dental practitioner, you’re always busy and on the move. Between finding new patients and catering to your established client base, finding time to effectively market your practice may become an afterthought. However, when you leverage Dental marketing solutions that are proven to flood your practice with a steady stream of new patients every month (performed by the best team around), growth that you never even thought was possible can come knocking at your practice’s door.

Effective marketing is a key to success in any business, and dental practices are certainly no exception. For a dental practice to grow, a single dentist should be seeing 30-50 new patients average per month. And, in order to attract new dental patients, a dentist must offer an exceptional product at competitive pricing, along with appropriate quality and services all backed by a solid marketing plan. 

Be in Safe Hands with RiseMD’s Proven Dental Marketing Solutions: 

  • Branding & Practice Identity
  • Dental Website Design
  • Review and Patient Referral Management
  • Dental Social Media Marketing 

In our experience, many dental practices simply don’t know that they can grow. RiseMD is here to tell you that you can and that we’re in this for the long run; we want to help grow your practice 1, 5, or even 10 years from now! 

Grow your Dental Marketing practice with RiseMD and improve your practice’s bottom line.

Following a proven scientific approach and leveraging the experience of the best team in the industry can have profound effects for your practice; we craft and implement compelling, effective marketing campaigns that achieve your practice’s unique goals.

DENTAL MARKETING, DONE RIGHT! Could your dental practice use more patients?

Dental Marketing that meets and exceed your goals.

As you may know, dental marketing is a very competitive business. And still, RiseMd has risen to the top of the industry by offering services that are custom-tailored to your practice’s needs, only selling you the services you need while leaving out the ones that you don’t. RiseMD’s marketing strategists will consider all aspects of your practice, including location(s), size, character, approach, and many other individual factors and differentiators in order to develop a Custom marketing plan that works. An effective Dental Marketing and advertising plan could include:

  • Marketing website – optimized for search and to drive patient response
  • Online Reputation For Dentist
  • Search Engine Optimization
  • Social Media Marketing
  • Dental Social Media Marketing
  • Web Design And the Brand entity
  • HIPAA Complaint Marketing & Auditing
  • Pay-per-click online advertising (such as Google AdWords)
  • Market your Dental Marketing practice to referrers as well as patients.
  • Dental Marketing and advertising goals.

Improve Your Dental Marketing Today with Rise MD

The hardest part of anything is starting; using this list can help get your practice on the fast track to extreme growth! Get in touch with us to schedule your FREE Strategy Session at www.risemd.com, and get ready to Rise Above The Rest with RiseMD!

Dermatology Marketing that Brings the Patients You Want

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Grow and change your dermatology practice with RiseMD’s expert strategies designed around your unique goals for dermatology marketing. 

Most dermatologists are already quite busy and are looking to change their mix of cases rather than simply to increase new-patient numbers. Some desire to attract more cash-pay aesthetic patients or to cultivate a niche practice With deep strategic and creative experience and expertise, Rise Md helped hundreds of dermatology practices achieve a variety of specific marketing and advertising goals In the World and stand out from the abundant competition in the marketplace.

How to Attract the Dermatology Patients you Want 

In our experience, many dermatology practices are not aware that they have the power to influence their patient mix, such as increasing the percentage of aesthetic cases they see. Dermatology marketing and advertising, when done strategically and scientifically, can very effectively draw new patients to your practice and even keep them around for additional services.

Grow your dermatology practice with RiseMD and improve your practice’s bottom line.

Following a proven scientific approach and leveraging the experience of working with thousands of practices With Rise MD.  We craft and implement a compelling, effective dermatology advertising and marketing campaign that achieves your unique goals.

RiseMD provides dermatology marketing and advertising that meet and exceed your goals.

Our Standards:

Dermatology is, in many marketplaces, a very competitive business. The nature of this competition is as important as the various attributes of your practice. At the same time, Dermatology patients have a diverse need and personal sensibilities and sensitivities. Our job is to help you reach the right patients the right way. This starts with cutting through the clutter, standing out from your competitors and giving them compelling reasons to choose your dermatology practice. Rise Md marketing strategists will consider all aspects of your practice, including location(s), size, character, approach, and many other individual factors and differentiation in order to develop a custom marketing plan that works. An effective dermatology marketing and advertising plan could include:

  • Dermatology Marketing website – optimized for search and to drive patient response.
  • New patients.
  • Online Reputation
  • Search Engine Optimization
  • Social Media Marketing
  • Dental Social Media Marketing
  • Web Design And Brand entity
  • HIPAA Complaint Marketing & Auditing
  • Full-capabilities marketing brochure
  • Pay-per-click online advertising (such as Google AdWords)

Market your dermatology Marketing practice to referrers as well as patients.

Marketing and advertising goals

For healthcare success, RiseMD knows that delivering REAL results is what matters. RiseMD helps you market to your audiences effectively, professionally and truthfully, while building priceless relationships with your current and prospective patients. 

Want to learn more about how RiseMD can grow your practice? Get in touch with us at www.risemd.com, and get ready to Rise Above The Rest with RiseMD!

Plastic Surgery Marketing: The Basics

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The Basics of Plastic Surgery Marketing

In 2012, the American Society of Plastic Surgeons conducted a study that revealed there were over 17.6 million cosmetic operations performed in the United States that year, which was a 5% increase from the previous year.

Coupled with this, it seems there are only a handful of plastic surgery professionals and practices that constantly stay at the height of the newest technologies. In short: the plastic surgery marketing is extremely competitive. Like all other types of medical practices, plastic surgery marketing plays a vital role in the growth and future success of your practice.

As a plastic surgeon, you need effective and thoroughly-tested plastic surgery marketing  strategies to promote your practice to local prospective patients, as well as to build your online reputation as a welcoming, knowledgeable and overall exceptional practice. The facts are in, and 85% of American consumers search for goods and services online; directories and phone books are now a thing of the past, and even certain online services like Yelp and Yellow Pages Online are becoming obsolete!

Plastic Surgery Marketing Guide

Traditional marketing methods typically deliver low ROI and unqualified leads being that they aren’t able to target specific segments of the population; online advertising solves this problem by putting your practice in front of consumers most likely to be searching for your services!

How can you improve your marketing today?

Rise MD has put together a plastic surgery marketing guide that will walk you through the key components of medical marketing that we focus on when growing a medical practice:

Rise MD works to grow your practice in the following ways:

  • Your practice “brand” – welcoming, accessible, and high-end.
  • Your website – meets marketing standard as well as customer standards.
  • Landing pages – were all web visitors convert to leads and maximum leads convert to patients.
  • Blogging – The latest, highest quality blogs.
  • Social media – meeting your prospects in the places where they spend their time on Social Media.
  • Email marketing – curating the maximum number of leads and referrals with smart, engaging email campaigns.
  • Online advertising  – using the best Google Adwords campaigns in the industry.
  • Patient reviews and comments  – sharing success stories and testimonials from current/former patients with prospective patients.
  • Budget planning – how to give you the maximum ROI.

Using this comprehensive and thoroughly-tested step-by-step process, Rise MD is able to gain a steady stream of new patients for your practice while maximizing your ROI.

At Rise MD, we take an evidence and research-based approach to developing our comprehensive skills and medical marketing strategies that deliver the results cosmetic and plastic surgeons are looking for.

Learn more about growing your practice with Rise MD.Get ready to Rise Above The Rest with Rise MD!

 

Marketing for Medical: The Basics

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In today’s modern age of medicine, being able to market your practice has become a must if you want your practice to grow your Business Revenue marketing for medical 

The fact is that millions of people are now used to seeking medical information on the web: a 2012 Pew Research Center report states that 70-80% of Internet users said they have gone Marketing for Medical. Other medically-related information within the past year. It’s fair to say that doctors and practices are going to need to get online fast if they want to survive in today’s world of medicine.

Marketing for medical practices can generate tons of online exposure, Help your practice reach the top of Google and other search engines allowing your practice to stand front-and-center among competition!

Which medical marketing techniques actually work?

In all honesty, not all medical marketing agencies are alike some agencies are simply more knowledgeable, trustworthy, experienced, capable and committed than others. Right now, thousands of potential new patients are searching for your services online. If your practice is nowhere to be found, your competitors will win their business every time. Rise MD loves working with growth-minded practices that want to win, and win big, and we have the ability to make it happen.

The new reality of medical care is that all medical practices, big and small are facing the same changes in the industry again, consumer behavior has changed (consumers now being extremely likely to find healthcare providers online) and medical practices are going to have to follow suit in their marketing techniques if they want to grow. As the saying goes, “yesterday’s consumer is not tomorrow’s consumer,” that couldn’t be closer to the truth when it comes to today’s marketing for medical.

If you want your practice to win big, you’re going to need a medical marketing agency that understands and works to master these recent shifts in consumer behavior.

Rise MD strives to (and in certain areas is) leading the industry in every facet of medical marketing:

  • Engaging Social Media and Referral Marketing Medical Marketing.
  • Search Engine Optimized (SEO) Blogs & Website
  • Cost-Effective Paid Medical Advertising PPC Campaigns.
  • Mobile Marketing for Dentists and Doctors.
  • Dental Marketing For Dentists and Doctors.
  • Audiology Marketing for Doctors.
  • Plastic Surgery Marketing Services For Doctors.
  • Video Marketing for Medical and Dental Services.
  • Patient Reviews And Referrals For all Practice Types.
  • Web Development and Web Design for all Practice Types

Steps in Creating a Leading Medical Marketing Strategy:

  • Building Online Support and Enthusiasm
  • Comparative Analysis
  • Assessment
  • Budget
  • Segmenting your marketing
  • Defining your vision and strategy
  • Measurement and Evaluation
  • Being ready for new challenges
  • Setting advanced Goals
  • Building Your Creativity

Rise MD specializes in digital marketing techniques that actually bring your practice more patients, month after month. We obsess over delivering a measurable, sizable return on investment, making sure that the practices we work with are seeing a steady base of new patients.

Marketing for medical practices is continuously shifting in several areas:

  • Latest medical trends
  • Emerging of medical Social Media Marketing
  • Renewed Focus on Quality
  • Outcomes and Medical prevention

What sets Rise MD apart from the crowd is that we take a unique approach to marketing for medical practices, focusing on creating the perfect amount of engagement with prospective and current patients, and focusing only on services that are proven to grow your practice. Our full-spectrum areas of professional expertise include all facets of Digital Marketing, such as Design and Copywriting, Business Development and Analysis, Dermatology Marketing, Podiatry Marketing, Dental Marketing, Audiology Marketing, HIPAA guidelines and compliance, technical consulting and more. We’ve situated all of our resources under one roof to be your ‘one-stop-shop’ for medical marketing, and believe in taking a long-term, relationship-based approach to everything. Your long-term relationship and trust is our highest aspiration!

Learn more about how RiseMD can grow your practice ,Get ready to Rise Above The Rest, with Rise MD!

 

HASHTAGS – GROW YOUR ONLINE PRESENCE WITH HASHTAGS

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Hashtags are a remarkable online tool

Hastags used to arrange and deliver content based on certain interests and topics. When used as a pro, hashtags can help your practice’s social media presence skyrocket, while connecting your content with users most likely to engage with it.

Hashtags are absolutely everywhere – from busses, billboards, TV advertisements, and posters in local businesses, it seems the hashtag is an inescapable characteristic of social media. Just what are hashtags, and how can you use them to grow your practice?

The concept of the hashtag might be puzzling for those who didn’t grow up on social media – a hashtag is a word or phrase put in front of a pound sign (#) that is used to categorize and arrange content relating to the same topic or subject. For example, during the last Super Bowl, there was an ocean of online discussion occurring on Facebook, Twitter, and Instagram. Many people included the hashtag #SuperBowl2017 in their posts, meaning that anyone who clicked on that hashtag could then view all of the posts that also included that hashtag, and become part of the discussion! Being able to utilize relevant hashtags is vital to maximizing your reach on social media; follow these guidelines to start hashtagging like an expert:

  • Keep the Format and Social Media Platform in Mind & Marketing For Medical

Hashtags must follow a specific format on all social media platforms; there must be a pound sign (#) followed by letters and numbers with no spaces, no punctuation and no special characters. For Facebook and Twitter, only two or three hashtags are really necessary, whereas Instagram does not penalize posts for having too many. On Instagram, however, be sure to avoid including so many hashtags that your post looks cluttered. *A great tip for Instagram is to only include one or two hashtags when posting and then to go back and add a comment with the appropriate hashtags. Remember – comments with too many hashtags will not be posted on Instagram; you’ll be greeted with a red line of text that reads “Couldn’t post, tap to retry.”  

  • Keep Hashtags Relevant to Your Audience

Put yourself in the shoes of potential patients and others in the online dental community; what hashtags would they realistically search for? These might be as simple as your city name (ex. #SanDiego), or more specific topics such as WisdomTeeth, Cavities or TeethWhitening. A good habit to get into is to search for tags on Instagram and Twitter, and see which ones appear at the top of the list; using these hashtags will give your posts the largest audience possible! *For Instagram, the dental hashtags that constantly appear as the most popular are dental, dentistry, dentist and dental assistant.

  • Contribute to Trending Topics When You Can

Extremely popular (or “trending”) hashtags will appear on the front pages of Twitter and Facebook. Look into these trending topics and see if they relate to your practice; if so, contribute to the conversation! Adding a trending hashtag to a post will heavily inflate that post’s reach, and connect you with far more users. *A good rule of thumb, however, is to always avoid political and controversial subjects (there may be some exceptions, but it’s best to play it safe and avoid these topics altogether).

  • Create a Hashtag for Your Practice

A special hashtag for your practice can add a lot of character and pizazz to your posts, acting almost as a slogan. Brainstorm a hashtag for your practice that either includes or is very similar to the name of your practice (ex. #SunshineDentalDDS) and include this hashtag in your social media posts, emails, and newsletters. Is it also a good idea to create hashtags for certain events or promotions going on at your practice – doing a giveaway? Create a special hashtag for your giveaway posts! *Also, almost all continuing education events your team will attend incorporates a special hashtag for attendees to use. Including event hashtags in your posts will help connect you with other dental professionals online!

Maximize Your Reach with Hashtags

It doesn’t matter which social media platform we’re talking about here; using hashtags often and intelligently will ultimately maximize the reach of your social media content. Well-utilized hashtags not only connect you with more users but also boost your online image as a savvy, up-to-date practice! If you’d like Rise MD to perform an audit of your social media content, and explore how we can potentially make it better, get in touch with us at Rise MD.

SOCIAL MEDIA MARKETING FOR MEDICAL- HOW TO GET PATIENTS AND TEAM MEMBERS INVOLVED

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The effectiveness of your practice’s social media marketing campaign isn’t entirely digital and excellent marketing for medical. Your social media content should reflect what happens in your practice: face-to-face interactions that build relationships with patients and team members.

At Rise MD, Social Marketing For Medical, we understand that many people are concerned about current obsessions with social media marketing; it seems every other day, the line “Everyone just stares at their phones nowadays!” can be heard. It seems that some are afraid that our fascination with Likes, re tweets and shares is preventing people from having meaningful, authentic and interactions with one another. However, here’s the reality – social media is not going away anytime soon. Rise MD believes that with the right mindset and strategy, you can use social media marketing as a central tool to strengthen relationships, build your brand, and turn patients into advocates for your practice. 

Marketing for Medical Is Your Practice for Your Foundation 

Your practice has a daily flow to it; it has its own culture and its own brand. That culture is derived from what goes on in your practice on a day-to-day basis, and by presenting the benefits of your practice’s culture via social media, a true brand emerges. Recent holiday celebrations, fun team-building activities, congratulating a patient on a life achievement and recent giveaways all come together to form this. Is something exciting going on in your practice? Snap a photo for Facebook and Instagram, or shoot out a Tweet and let the online community know!

 

In-practice participation from team members and patients is key to effective social media marketing. Here’s how to get them involved:

Involving Team Members

  • Remember to tag team members in practice posts. On Facebook, whoever posts something can tag team members if they are personal friends with them. This will get your posts seen by more users, and ultimately expand your on line reach.
  • Encourage team members to occasionally share practice posts on their own personal accounts. Build a practice culture that makes team members proud to share about where they work and what they do.
  • Train your team to ask for online reviews. Read our blog post on why obtaining reviews is one of the most important parts of your online presence!

Involving Patients

  • First of all, give patients a reason to participate. Invite patients to snap and share a photo to raise awareness for a cause, win prizes or commit to better oral health.
  • Encourage patients to share your posts on their own accounts and tag your practice. This way, the patient’s friends and family who trust their recommendations will see your posts.
  • Remember when sharing patient photos to stay HIPAA-compliant; read our blog post on the importance of HIPAA-compliance!

Exceptional Social Media Marketing For Medical Presence Reflects an Exceptional Practice

The very essence of effective social media marketing starts with how you interact with your team and patients in your practice; your social media content should be an extension of your practice’s culture and brand for all the Marketing For Medical. Getting team members and patients involved with social media will ultimately grow your social media presence, along with the success of your practice.

 

If you’d like Rise MD Marketing for Medical is to perform an audit of your practice’s social media strategy, and learn how it can be improved using the best and most tested social media marketing techniques out there, get in touch with us at Rise MD.

 

ONLINE REVIEWS : WHY YOUR PRACTICE NEEDS A REVIEWS STRATEGY FOR MEDICAL MARKETING

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Online reviews are vital to the success of your practice. 2017 survey results conclude not only that reviews should be recent and positive, but also that it’s not nearly as hard as you think for your practice to obtain them.

The SEO experts at Bright Local recently published their 2016 Local Consumer Review Survey, shedding more light on how online reviews affect the growth of small businesses. For seven years now, this survey has tracked the exponential rise of the influence of online reviews on a company’s credibility and online reach And it is benfit For Medical Marketing.

As a dentist, not only do you want to get great reviews, but you also must be able to use those reviews to acquire more patients online. Here are a few statistics from BrightLocal’s most recent survey that you should know:

  • 74% of consumers say that positive reviews increase their trust in a business
  • 73% say they think reviews older than three months are no longer relevant
  • 70% of consumers say they will leave a review for a business if asked

What does this mean for you, the dentist? Recent, positive reviews are more crucial and effective than ever, and you need lots of them. On top of that, most of your current patients are willing to write one for your practice.

Observe your practice’s current online reputation; are your Facebook, Google and Yelp business profiles complete and professional? Was the last review posted to each service written in the past 3 months? Is your team setting goals to acquire more patient reviews?

Whether your practice’s online reputation is sparkling with the sheen of stellar reviews, or if your practice is getting none at all, a steady supply of recent, positive reviews will allow your practice to stand front-and-center among competition in local searches, and will boost your online reputation and trust, ultimately resulting in more new patients walking through your door.

 

Here’s how to get more reviews and turn them into one of your practice’s most powerful marketing tools:

*Make It Easy for People to Read and Write Reviews Where They Want

People are likely to use more than one online reviews service in their decision-making process when searching for businesses. Create profiles on the three most popular online reviews services: Facebook, Google My Business and Yelp. Add pictures, your address, hours, and other information that will make it easy for a patient to find you and leave a review, or for a potential new patient to learn more and contact you.

Focus on the Patients Most Likely to Give You a Great Review

Don’t hinder your reviews strategy right out of the gate by telling your team “OK guys, let’s get out there and ask for lots of reviews!” Set your team up for success by instead observing the day’s schedule and reviewing who is coming in. Identify one or two of your patients who you know love your practice, and you suspect would be happy to leave you a review. Assign team members to ask those patients for reviews, and have them report back to you on how it went.

Just Ask – and Be Transparent

You know how crucial honest feedback and reviews are for building your practice. Let patients know how much you rely on reviews to improve your service and find more great patients like them. If you’re not asking for reviews, chances are you’ll only get them when a patient is unhappy!

 

Sitting down and forming a reviews strategy is crucial to the growth of any practice, and for good reason – reviews are an effective, direct method of building an online reputation full of trust and respect, and allowing potential new clients to witness that trust and respect firsthand. Want to know if your practice’s online reputation is as great as it can possibly be? Get in touch with us at Rise MD and discover what the best, most cutting edge review management techniques can do for your practice. #RiseAboveTheRest

 

WHAT YOU CAN DO TODAY TO HELP NEW PATIENTS FIND YOUR PRACTICE ONLINE

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The most crucial part of an effective digital marketing for medical strategy is the most crucial part of anything else — getting started. Here are simple things you can do today that can get new patients through your door.

Dental professionals are so busy that it’s a miracle they even have time to stop and take a breather.  With so much to do, it’s easy to delay things that might get seen as insignificant next to patient care, such as posting to social media and blogging. Although the foundation of a great practice is built on clinical expertise and effective management, a practice thrives on smart online marketing for medical techniques and a rock-solid online presence.  Getting started with your practice’s digital marketing campaign might be easier than you think; the basics only take up about 3 hours of your time per week, and form a beneficial foundation on which your practice can thrive online:

Post a Team Photo on Social Media Marketing for Medical

Have you set up social media accounts for your practice, but just don’t know what to post? Sharing a team photo is a fast, easy way to put content out there that will connect with users and help build your brand. Snap a shot with your phone and tell fans why you love working with the people in your practice! Then, when fans interact and engage with your social media content with likes, comments or shares, it expands the reach and overall effectiveness of your posts.

Ask Patients for Google Reviews

Google reviews are not only highly trusted among consumers, but getting them may be the single most vital thing you can do inside your practice to boost your search engine rankings. In addition, Google Maps factors the number and quality of reviews into search results, helping your practice stand out among local competitors.
See our blog post on the importance of having a reviews strategy!

Verify your Facebook Page and Google Listing

Boost your credibility with potential new patients by verifying your practice’s Facebook page, social media accounts, and search engine business accounts. It only takes a matter of minutes!

Complete your Practice’s Online Profiles

The more practical information you have available on your online profiles, the easier it is for potential new patients to learn more about your practice and contact you. Go through the About pages of your website, blog, Facebook page and Yelp profile, along with any other accounts. Add your address, business hours, phone number and any other information you can, and add team photos wherever you can, which will build rapport and trust with potential new patients before they ever even contact you.

Practice Makes Perfect

Digital marketing is most certainly a skill, and as with all skills, it becomes easier the more you practice it. Sit down, craft a digital marketing plan, and then stick to it. After accomplishing these initial goals, raise the bar and set new goals with your team regarding social media, reviews, and patient referrals. If you’d like RiseMD to perform an audit of your current digital marketing strategy, as well as learn how to improve it using the most testing, most effective and cutting-edge methods, get in touch with us at www.risemd.com. #RiseAboveTheRest

 

HIPAA COMPLIANCE: WHAT IT IS, AND WHY YOU NEED TO KNOW

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As a Marketing for a medical professional, getting great reviews from patients is vital. Presenting those great reviews and making sure prospective new clients see them is also vital – you want new patients to be assured and comforted by word-of-mouth accounts of just how great your practice is. However (and it is a big however), when it comes to sharing reviews and patient information online to promote your practice, there are certain guidelines that you must adhere to Marketing For Medical, and be one-hundred-and-ten percent certain your practice doesn’t violate.

HIPAA (the Health Insurance Portability and Accountability Act of 1996) is a piece of American legislation that provides data privacy and security provisions for safeguarding medical information. RiseMD has spoken to several top medical lawyers, some charging over $1,000 an hour, to gather the most important details of HIPAA compliance, and to tell you the things HIPAA forbids you from doing with patient reviews and medical information.

To adhere to HIPAA, you cannot: Marketing For Medical

       1.Take any existing patient lists and upload them anywhere on the internet. Not to Facebook to create a Custom Audience, not to Google, not anywhere online. In fact, you can’t even take patient lists out of the office. Patient lists and all patient-related data must stay secured in your office, and cannot be shared with anyone.

  1. Upload any patient lists to any email software. That means Mail Chimp, Constant Contact, Active Campaign, GetResponse and all of the other big email software.

Only HIPAA approved e-mail systems are allowed. You, nor your medical professional, can upload patient information to those email software.

  1. Give patient lists to a physical snail mail company to send postcards or physical materials to patients.

 

  1. Use call tracking software, such as CallRail. Now, this is a bit of a grey area –  you can use this software to record phone calls with individuals who are not yet patients, but the moment they become patients, this could get you in serious trouble, being that you have their information stored online and shared with CallRail. Let me take that back – it’s a very grey area, and every medical lawyer we spoke to advised to avoid doing this completely.

 

  1. Generate leads with existing clients, meaning Facebook pages or landing pages that collect people’s phones and emails. With the general public, this is totally fine, as long as your practice adheres to general public rules and regulations. However, you run into a huge problem when your leads become patients via your existing clients – that instant, you immediately start violating HIPAA regulations by having their info on the internet either in a funnel such as Unbounce or Clickfunnels or on Facebook. Again, this is a very gray area that is more dark than gray. So, it’s best for medical practices to stay away from opt-in lead generation.

       6. Answer or respond to any Google, Yelp or other online reviews on behalf of the practice. Not even:
“Thank you, for your 5-star rating!” And of course, do not answer or respond to any negative online reviews. 

The above guidelines are not an exhaustive list – there are much more ways a practice can violate HIPAA. Penalties for those violations are severe, for the medical professional AND for the marketer – up to a $250,000 fine for each infringement, and jail time. And yet, violations of HIPAA are too common. The HIPAA agency isn’t even close to the largest government regulatory agency, and they still hire more agents all the time to keep an eye on marketing for medical professionals and marketers.

Don’t put yourself in danger. If you’d like RiseMD to do an audit of your marketing for medical content to make sure it’s HIPAA-compliant.

IS YOUR PRACTICE KEEPING UP WITH LOCAL COMPETITION ONLINE?

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Fact: over 90% of consumers use search engines and social media to find health care providers and Marketing for medical services. What does this mean for dental practices? It means that your online presence is vital. Improvement in a few key areas will help your practice stand front and center where it matters most, and soar above your online competitors. “Marketing for Medical. That’s all we do.”

The internet allows average people to make smart, effective consumer decisions.

From home repairs to restaurants to healthcare and everything in between, all of the best options in your area are only a few clicks away. It’s important to keep in mind that search results are not simply a list of names – they’re a compilation of team photos, blog posts, social media content, reviews and more marketing For medical. This compilation of details, business culture, and word-of-mouth has an enormous impact on where consumers ultimately decide to go.

As a dental professional, you need to know how your practice’s presence on search engines and social media stacks up against the local competition. So, ask yourself these questions:

  • When someone in your city searches Google or Facebook for “dentists near me,” how high does your practice appear in the results?
  • Does your social media content reflect an active, friendly, and inviting practice?
  • Do your reviews on Google, Facebook and Healthgrades make you stand out as your community’s leading dental practice?
  • Marketing For Medical is dealing with the ethics of marketing medical services by physicians, medical groups, hospitals and other mainstream medical caregivers in the United States.

Ramping up your social media pages, improving online reviews and boosting search engine results is what helps new patients find your practice. However, pinpointing exactly how to achieve this can be a difficult task to take on, as the answer will vary from practice to practice. If you’d like to know how your practice stacks up to local competition online, as well as explore how RiseMD can improve your practice’s online presence using the best, most-tested and cutting-edge digital marketing techniques.